Odd Sock Day
This was our campaign for Blue Monday (20 January 2014). ‘Blue Monday’ is the name given to the Monday that falls in the last full week of January. It has been suggested this particular day is the most depressing of the year – which is, of course, untrue, and any day can be difficult for those of us living with depression – but we decided to make the most of the media hype to raise awareness of the need to challenge stigma.
We asked people to wear odd socks on January 20th to highlight the need for improved depression services and help kick out mental health myths.
Myth: Depression is very rare and won’t happen to me.
Fact: Depression can happen to anyone, and affects 350 million people worldwide (World Health Organization fact sheet No 369, October 2012). 1 in 4 people in the UK will experience a mental health problem in any given year.
Our rousing ditty went like this:
Help raise awareness of undertreated depression
by giving your feet some extra expression.
We all have our differences, days that feel odd,
so pull on your socks and don’t be downtrod.
There are plenty of colours, not all of them blue,
we’re showing you something that’s easy to do.
Even Nottingham Post picked up the story and featured our plans:
How to deal with Blue Monday (18 January 2014)
* The concept of declaring an odd sock day has been used by many charities involved in awareness-raising activities. ‘Odd Socks Day’ has become a national mental health anti-stigma campaign in Australia, through the organisation Grow. Depression Expression is drawing on this history and is grateful for the efforts and ideas of previous campaigns.
Image courtesy of Gualberto107 at http://www.freedigitalphotos.net/